Open house events are a valuable marketing tactic for successful aesthetic clinics. When positioned as educational seminars, events are a great way for current or prospect patients to learn about the procedures and products your clinic offers. They can range from intimate gatherings of motivated patients, to larger groups including their entourage.
Under Promise, Over Deliver
In the past years, cosmetic dermatology has benefited from biotechnological advances that contribute to improving treatment plans and aesthetic outcomes. However, the complete success of a medical procedure should also take into consideration the patient’s wellness and subjective perception of his/her experience at the doctor’s practice.
Social media plays a vital role in marketing an aesthetic clinic. There are not many ways to reach thousands of potential patients all over the world without spending heavily on adverts and Public Relations. Social media is more cost-eective than traditional forms of advertising to build your reputation and attract new patients. It is an eective way to build new relationships, to strengthen ties with colleagues and media, and to stay visible and relevant to existing patients.